Axe Peace shower gel from Craig Brown on Vimeo.

Worldwide television and cinema commercial for Axe Peace shower gel (also known as Lynx Peace shower gel in the UK).

For this project, Craig was tasked with writing and producing an epic, ominous sounding┬ámilitary march and then seamlessly morphing it in to a re-record of The Backstreet Boys classic hit “As Long As You Love Me”.


Client: Massive Music and BBH

Axe Peace “Make Love, Not War”

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